SweetBonanza.now didn't start as a website. It started as an argument between three people who'd spent years inside the gambling industry and were sick of the same two lies.
The two lies
The first: operators hide the real odds. RTP buried in a sub-menu, volatility never mentioned, the maths kept deliberately fuzzy. The second: the "review" sites meant to help players were the worst offenders. Affiliate funnels that copied specs they never verified and ranked whoever paid the most. Daniel had built game maths for studios, Priya had run casino operations, and Maya had written about both as a journalist. All three had watched players get a worse deal because nobody independent was doing the work properly.
"We kept saying 'someone should just do this properly: pick one game, go all the way down, and tell players the truth.' Eventually we realised the someone was us."
The bet on Sweet Bonanza
If you're going to research one game to the bottom, pick the one that matters most. Sweet Bonanza is among the most-played slots on earth, and among the most misunderstood, drowning in "max win" hype and "is it rigged" forum threads. It made a fitting proving ground for a studio built on doing the opposite of hype.
How it came together
Three industry insiders, one shared complaint: nobody was researching slots honestly, from the player's side.
We set up an independent game-intelligence studio with one rule: research first, never sell a ranking.
50,000+ simulated spins, RTP verification, full mechanics teardown and a ground-up casino-vetting process.
SweetBonanza.now launches as our flagship. Tomáš joins to lead responsible-play. Project No. 02 enters research.
We're still small on purpose. The goal was never to be the biggest gambling site. It was to be the one players actually trust. More about the studio →